During the Summer of 2022 I was delighted to be asked to photograph Premier Inn’s new range of hotel rooms and suites. During this project I visited many of Premier Inn’s newly refurbished rooms at a number of their flagship hotels. I worked very closely with the ad agency as well as the marketing team from Premier Inn as it was vital to ensure the rooms were dressed correctly, each item in its usual place and everything was on brand as per every customer would expect to see when entering the room upon check-in. Credit goes out to the hardworking house-keeping team at each hotel I visited in making sure we had the best support and advice when dressing the room and for putting up with a photo and marketing crew ‘tweaking’ every detail!